Birchbox is a subscription beauty brand with a focus on casual beauty supply users. As the lead ad creative and UX/UI designer, it was my job to create a seamless user journey spanning social media assets, landing pages, and checkout flows.
Each month a new subscription box design would determine the brand aesthetic for that period. The challenge was to incorporate those same aesthetics into paid media content and drive higher monthly subscriptions.
Birchbox is a subscription beauty brand with a focus on casual beauty supply users. As the lead ad creative and UX/UI designer, it was my job to create a seamless user journey spanning social media assets, landing pages, and checkout flows.
Each month a new subscription box design would determine the brand aesthetic for that period. The challenge was to incorporate those same aesthetics into paid media content and drive higher monthly subscriptions.
Begin the user journey with ad creative produced with the target audience in mind. Launching high-value content and eye-catching designs to increase clickthrough rate performance to our landing pages.
After implementing rounds of data-driven iterations, several best practices were established for the brand. Incorporating these findings created a user journey that significantly outperformed their original web experiences.
Birchbox is a subscription beauty brand with a focus on casual beauty supply users. As the lead ad creative and UX/UI designer, it was my job to create a seamless user journey spanning social media assets, landing pages, and checkout flows.
Each month a new subscription box design would determine the brand aesthetic for that period. The challenge was to incorporate those same aesthetics into paid media content and drive higher monthly subscriptions.
Begin the user journey with ad creative produced with the target audience in mind. Launching high-value content and eye-catching designs to increase clickthrough rate performance to our landing pages.
After implementing rounds of data-driven iterations, several best practices were established for the brand. Incorporating these findings created a user journey that significantly outperformed their original web experiences.
Birchbox is a subscription beauty brand with a focus on casual beauty supply users. As the lead ad creative and UX/UI designer, it was my job to create a seamless user journey spanning social media assets, landing pages, and checkout flows.
Each month a new subscription box design would determine the brand aesthetic for that period. The challenge was to incorporate those same aesthetics into paid media content and drive higher monthly subscriptions.
After implementing rounds of data-driven iterations, several best practices were established for the brand. Incorporating these findings created a user journey that significantly outperformed their original web experiences.
Begin the user journey with ad creative produced with the target audience in mind. Launching high-value content and eye-catching designs to increase clickthrough rate performance to our landing pages.
Birchbox is a subscription beauty brand with a focus on casual beauty supply users. As the lead ad creative and UX/UI designer, it was my job to create a seamless user journey spanning social media assets, landing pages, and checkout flows.
Each month a new subscription box design would determine the brand aesthetic for that period. The challenge was to incorporate those same aesthetics into paid media content and drive higher monthly subscriptions.
Begin the user journey with ad creative produced with the target audience in mind. Launching high-value content and eye-catching designs to increase clickthrough rate performance to our landing pages.
After implementing rounds of data-driven iterations, several best practices were established for the brand. Incorporating these findings created a user journey that significantly outperformed their original web experiences.
Birchbox is a subscription beauty brand with a focus on casual beauty supply users. As the lead ad creative and UX/UI designer, it was my job to create a seamless user journey spanning social media assets, landing pages, and checkout flows.
Each month a new subscription box design would determine the brand aesthetic for that period. The challenge was to incorporate those same aesthetics into paid media content and drive higher monthly subscriptions.
Birchbox is a subscription beauty brand with a focus on casual beauty supply users. As the lead ad creative and UX/UI designer, it was my job to create a seamless user journey spanning social media assets, landing pages, and checkout flows.
Each month a new subscription box design would determine the brand aesthetic for that period. The challenge was to incorporate those same aesthetics into paid media content and drive higher monthly subscriptions.
