Proven Skincare

Proven Skincare is a growing cosmetic brand with aggressive growth marketing targets. As the lead designer paired with a team of analysts, I leveraged data to inform user journeys and design decisions.

Type Of work
Web Design
Email Systems
Social
Role
Senior Designer
Where
In House

Proven Skincare

Proven Skincare is a growing cosmetic brand with aggressive growth marketing targets. As the lead designer paired with a team of analysts, I leveraged data to inform user journeys and design decisions.

TYPE OF WORK
Growth Marketing
ROLE
Director
Creative Director
Photographer
Print Maker
Where
Self Produced

Challenge

Utilize paid media traffic to increase subscription revenue.

Strategy

Create an iterative testing framework that would combine learnings from user interviews, historical account data, and best practices to create optimized onboarding experiences.

Solution

After testing several experiences, it was clear that the value proposition of personalization was what resonated with users most. Personalized content like quizzes drove the highest rate of engagement and subscription conversions.

Results

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Proven Skincare

Proven Skincare is a growing cosmetic brand with aggressive growth marketing targets. As the lead designer paired with a team of analysts, I leveraged data to inform user journeys and design decisions.

Type of work
UX/UI
Paid Social
Role
Lead Designer
Where
Agency

Challenge

Utilize paid media traffic to increase subscription revenue.

Strategy

Create an iterative testing framework that would combine learnings from user interviews, historical account data, and best practices to create optimized onboarding experiences.

Solution

After testing several experiences, it was clear that the value proposition of personalization was what resonated with users most. Personalized content like quizzes drove the highest rate of engagement and subscription conversions.

Proven Skincare

Proven Skincare is a growing cosmetic brand with aggressive growth marketing targets. As the lead designer paired with a team of analysts, I leveraged data to inform user journeys and design decisions.

Type of work
Paid Social
Email
UX/UI
Role
Senior Designer
Where
Agency

Challenge

Utilize paid media traffic to increase subscription revenue.

Solution

After testing several experiences, it was clear that the value proposition of personalization was what resonated with users most. Personalized content like quizzes drove the highest rate of engagement and subscription conversions.

Results

Donec sed odio dui. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Praesent commodo cursus magna.

Strategy

Create an iterative testing framework that would combine learnings from user interviews, historical account data, and best practices to create optimized onboarding experiences.

Proven Skincare

Proven Skincare is a growing cosmetic brand with aggressive growth marketing targets. As the lead designer paired with a team of analysts, I leveraged data to inform user journeys and design decisions.

TYPE OF WORK
Growth Marketing
UX/UI
Role
Lead UI Designer
Strategist
Research
Where
Agency

Challenge

Utilize paid media traffic to increase subscription revenue.

Strategy

Create an iterative testing framework that would combine learnings from user interviews, historical account data, and best practices to create optimized onboarding experiences.

Solution

After testing several experiences, it was clear that the value proposition of personalization was what resonated with users most. Personalized content like quizzes drove the highest rate of engagement and subscription conversions.

Proven Skincare

Proven Skincare is a growing cosmetic brand with aggressive growth marketing targets. As the lead designer paired with a team of analysts, I leveraged data to inform user journeys and design decisions.

Type Of work
Social
Out of Home
Packaging
Role
Senior Designer
Where
Agency

Challenge

Utilize paid media traffic to increase subscription revenue.

Proven Skincare

Proven Skincare is a growing cosmetic brand with aggressive growth marketing targets. As the lead designer paired with a team of analysts, I leveraged data to inform user journeys and design decisions.

Type of work
Social
Blog
Annual Report
Role
Senior Designer
Where
Agency

Challenge

Utilize paid media traffic to increase subscription revenue.