Andie Swim

A digital growth campaign promoting Andie's new swimsuit collection, curated by Demi Moore.

Type Of work
Ad Campaign
Role
Lead Designer

Direction

Develop cross-functional creative assets to support the Andie team in achieving their monthly conversion goals.

Andie Swim

A digital growth campaign promoting Andie's new swimsuit collection, curated by Demi Moore.

TYPE OF WORK
Ad Campaign
ROLE
Lead Designer

Direction

Develop cross-functional creative assets to support the Andie team in achieving their monthly conversion goals.

Promotional Video

A supercut showcasing swimsuits featured in the collection. 

Email

Retargeting emails featuring specific products that users previously viewed or items left in their cart.

Billboard

Clear, bite-sized messaging that grabs attention while tapping into Demi's celebrity appeal.

Social Assets

Paid social assets were deployed and evaluated based on metrics such as click-through rates, customer acquisition cost, and conversion rates.

Andie Swim

A digital growth campaign promoting Andie's new swimsuit collection, curated by Demi Moore.

Type of work
Ad Campaign
Role
Lead Designer
Where
Agency

Direction

Develop cross-functional creative assets to support the Andie team in achieving their monthly conversion goals.

Promotional Video

A supercut showcasing swimsuits featured in the collection. 

Email

Retargeting emails featuring specific products that users previously viewed or items left in their cart.

Andie Swim

A digital growth campaign promoting Andie's new swimsuit collection, curated by Demi Moore.

Type of work
Ad Campaign
Role
Lead Designer
Where
Agency

Direction

Develop cross-functional creative assets to support the Andie team in achieving their monthly conversion goals.

Email

Retargeting emails featuring specific products that users previously viewed or items left in their cart.

Billboard

Clear, bite-sized messaging that grabs attention while tapping into Demi's celebrity appeal.

Social Assets

Paid social assets were deployed and evaluated based on metrics such as click-through rates, customer acquisition cost, and conversion rates.

Collection Page

A campaign-specific collection page funneling traffic from digital channels. A quick view on hover was introduced for improved browsing, which would later be implemented site-wide.

Promotional Video

A supercut showcasing swimsuits featured in the collection. 

Andie Swim

A digital growth campaign promoting Andie's new swimsuit collection, curated by Demi Moore.

TYPE OF WORK
Ad Campaign
Role
Lead Designer
Where
Agency

Direction

Develop cross-functional creative assets to support the Andie team in achieving their monthly conversion goals.

Promotional Video

A supercut showcasing swimsuits featured in the collection. 

Email

Retargeting emails featuring specific products that users previously viewed or items left in their cart.

Andie Swim

A digital growth campaign promoting Andie's new swimsuit collection, curated by Demi Moore.

Type Of work
Ad Campaign
Role
Lead Designer
Where
Agency

Direction

Develop cross-functional creative assets to support the Andie team in achieving their monthly conversion goals.

Andie Swim

A digital growth campaign promoting Andie's new swimsuit collection, curated by Demi Moore.

Type of work
Ad Campaign
Role
Lead Designer
Where
Agency

Direction

Develop cross-functional creative assets to support the Andie team in achieving their monthly conversion goals.